Our story
Founded from
Kindness and strength
🌈 The
vision
SKD Fashion is more than just fashion—it's a source of inspiration and encouragement to live your true self. SKD stands for SAFE. KIND. DIVERSE. and carries a message based on kindness, equality, cultural diversity, and inclusivity for all genders.
Our goal is to break down barriers and create fashion that empowers everyone to express themselves freely. Our designs combine playful kawaii aesthetics with timeless elegance, ensuring each piece is unique, empowering, and inclusive.
Through fashion we want to uplift and empower, celebrate individuality, authenticity and the beauty of staying true to oneself.
With this campaign, we're bringing our first collection to life—and this is just the beginning! Following the initial launch with our handbags, we'll be introducing our ALL GENDERS Kawaii streetwear line—fashion that's truly for everyone, without categories or labels. Because in fashion, just like in life, we're all equal.
💖 The story
behind the vision
I founded SKD Fashion Revolution with the idea of spreading kindness through my designs like handbags and fashion items because I firmly believe that kindness plays a crucial role in our lives.
We all experience bad days or difficult moments when it seems impossible to get back up until someone reaches out to us with a kind gesture or reminds us that kindness still exists.
My personal story: Why I started SKD Fashion Revolution
When I was going through my own challenges, especially dealing with depression, it was the kindness of others that helped me. Small gestures, encouraging words, and simple reminders that someone cares made all the difference. This experience changed me, and I knew I wanted to return that feeling to others in some way.
I created SKD not just as a fashion brand, but as an inspiration. I hope my logo can serve as a symbol, a reminder for others to find strength and keep going, no matter how difficult life gets.
There's a story behind every piece—meet the people who drive our mission.
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Our
SKD Heroes & Friends
Shelly
Founder & Managing Director, Creative Director/Designer of SKD Fashion Revolution
Esther L.
My trusted right-hand and business partner: Esther's role at SKD Fashion Revolution
Chris Bates
Our collaborator – an incredibly talented musician, our SKD ally, hero and true inspiration.
Sanara Stone
The powerful and heartfelt voice of kindness behind “We Are SKD”
